Dragon boat participants are passionate about this event. People love it – the thrill, the teamwork, the adrenaline, the interaction in the boat – everything. Dragon Boat Racing exemplifies human connectivity on a level comparable to nothing else. People who never thought of themselves as athletes can thrive in a dragon boat. Seasoned athletes discover a challenging alternative to their everyday workout routine.
Once a team competes in their first race, they often return year after year after year, allowing you the unique opportunity foster a long-term relationship with your target audience.
Because each team is comprised of 20 people, the audience potential is exponentially greater than individual athletic events. Dragon boat races are simple to understand for spectators, but fascinating to watch – no matter your age or background!
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